>> Return to American Rivers Home





• Welcome Audio

  Get the free Flash Player to hear the audio.

  Rebecca R. Wodder
  American Rivers,
  President



• Authors

  • Meet Amy our Northwest river expert
  
  
  • Meet Angela our clean water guru
  
  
  • Meet Betsy our national water policy extraordinaire
  
  
  • Meet Darcy our Washington state water policy expert
  
  
  • Meet David our wild & scenic river guru
  
  
  • Meet Gary our video and stormwater guru
  
  
  • Meet Heather our America's Most Endangered Rivers™ guru
  
  
  • Meet Jamie our blue trails expert
  
  
  • Meet Jenny our Southeast water efficiency expert
  
  
  • Meet John our Hydropower Reform Coalition director
  
  
  • Meet Katie our Great Lakes stormwater management expert
  
  
  • Meet Katherine our river advocacy director
  
  
  • Meet Kavita our Northwest wild and scenic expert
  
  
  • Meet Kristen our resilient river community expert
  
  
  • Meet Lindsay our weekly river quotes and web editor
  
  
  • Meet Matt our our Southeast blue trail & hydro guy
  
  
  • Meet Rebecca president of American Rivers
  
  
  • Meet Serena our dam removal expert
  
  

• Categories

  • Alerts
  • Blue Trails
  • Clean Water
  • Cleanup
  • Dam Removal
  • Endangered Rivers
  • Events
  • Flood Protection
  • Global Warming
  • Government Affairs
  • Green Infrastructure
  • Healthy Waters
  • Hydropower
  • Outreach
  • Policy Review
  • Quotes
  • Rain Gardens
  • Regions
    • California
    • Deep South
    • Great Lakes
    • Great Rivers
    • Mid-Atlantic
    • Northeast
    • Northwest
    • Southeast
    • Southwest
  • River Community
  • River Heritage
  • River Renewal
  • Sewage
  • Stories
  • Technology
  • Water Conservation
  • Water for Life
  • Water Supply
  • Wild and Scenic

• Stay Informed via RSS

  • All blog posts
  • River Quotes
  • River Alerts
  • Clean Water & Green Infrastructure
  • Water Supply & Conservation
  • Flood Protection & Dam Removal
  • Wild Rivers & Blue Trails
  • Events & Activities
  • American Rivers News
  • Daily River News

• Archives

  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • October 2006
• 
  
  
  
  

• River Photos

  

• Blogroll

  • Act for Healthy Rivers
  • Aquafornia
  • Chine Blog
  • Easy Vegan
  • Endangered Spaces
  • Great Lakes Law
  • Great Lakes Town Hall
  • Gulf Restoration Network
  • Invisible Flood Blog
  • My Kayaking Buddies
  • Myke’s Weblog
  • Rafting America
  • Sierra Club Compass
  • Sustainable Stormwater Management
  • The Dharma Blog
  • The Trout Underground
  • Treehugger
  • Water Words that Work
  • WaterCrunch
  • WaterWired

Join the Web Strategy Online Discussion

Posted on September 11, 2007 | Filed Under Events, Technology 

Chas Offutt, Director of Internet Strategy
Technology & Rivers

As you hopefully know, we’ve recently gone through a major website redesign. And though we officially launched the new site (want to see more before and after photos?) two days prior to the biggest traffic day of the year, America’s Most Endangered Rivers report, I feel like we’re still launching.

I guess I now completely understand Google’s perpetual “Beta” phase, because is a new program, application or redesign ever complete?

We’re approaching six months and we’re still working out the kinks, but fortunately we’re moving forward and launching exciting new programs (eRiver Community) as well as a pretty cool (so I think) integration of our blog with campaign pages (example: Healthy Waters Campaign).

Going through our website redesign process (actually three website redesigns simultaneously) as well as redesigns with other organizations, I’ve learned a great deal.

Fortunately, many individuals were a part of American Rivers’ redesign. From the designers and developers to the strategists and staff to our visitors and supporters, I’d like to think a strong community of stakeholders helped shape our web redesign strategy.

With six months under our belt, we’re still learning and growing. And on Thursday, Sept. 26, 2007 at the National Press Club in Washington, DC, we’ve been invited to join the discussion (along with Planned Parenthood Federation of America & World Bank’s YouThink! - 2006 Webby Award winner) at Forum One’s next Web Executive Seminar, Six Steps to a Successful Strategy.

Can’t make it, but interested in participating in an online discussion? I will be online next Monday at 2pm EST to discuss non-profit web strategy. Submit a question now!

Comments